14 December 2010
What speakers had to say at Print World 2010
TORONTO—The recent Print World trade show hosted a variety of engaging speakers from the industry, including One of a Kind Marketing president Anita Windisman on social media for printers.



Social media vs Traditional media:

• The top five social media marketing tools are LinkedIn, Blogs, Twitter, YouTube, and Facebook.

• On LinkedIn link to your Twitter account but don’t broadcast your Twitter feed on LinkedIn. You don’t want to annoy your business contacts with constant “noise.”

• Blogging allows you to: Position yourself as an expert in your industry; Rank high in Google; Build a community and a following; Get communication across for free; Get attention from the public and mainstream media

If you choose to blog do the following: Establish a strategy (what do you want to accomplish); Define an editorial policy (who do you want to reach, what is your tone etc.); Create compelling content; Show author photos; and Engage with readers—always respond to comments.

• Remember that Google Alerts is a great way to track what people are saying about you on the web.

• It may surprise you but Twitter’s key demographic is adults 45 to 54 years old. Twitter is increasingly being used as a customer service tool.

For more on the seminars at Print World 2010, check out the next issue of Graphic Monthly Canada. To get your free subscription, click here.

Comments:
4. Anita Windisman says:
17 June 2011 at 10:54 PM
Thanks for the great write-up!
3. Val, Web Reporter says:
13 January 2011 at 1:53 PM
@Tweeter: We sure are, @Printcan
2. Tweeter says:
20 December 2010 at 12:22 PM
Is PrintCan even on Twitter?
1. Schlomo Parkins says:
20 December 2010 at 11:07 AM
Twitter is a waste of time.
NEW ON THE JOB BOARD | RSS
LATEST USED EQUIPMENT | RSS
Total Used Equipment Listings: 28
CLICK HERE to list your equipment
Most Recent News Comment
Bob says:
Good, I feel no sadness for them....
North Island Publishing PrintCAN Print Jobs Canada’s Estimators' & Buyers' Guide MastheadOnline Print World 2010 Design City
Graphic Monthly Print Equipment gutenbergs' guide COPA industrial print