14 December 2010
What speakers had to say at Print World 2010
TORONTO—The recent Print World trade show hosted a variety of engaging speakers from the industry, including One of a Kind Marketing president Anita Windisman on social media for printers.

Social media vs Traditional media:

• The top five social media marketing tools are LinkedIn, Blogs, Twitter, YouTube, and Facebook.

• On LinkedIn link to your Twitter account but don’t broadcast your Twitter feed on LinkedIn. You don’t want to annoy your business contacts with constant “noise.”

• Blogging allows you to: Position yourself as an expert in your industry; Rank high in Google; Build a community and a following; Get communication across for free; Get attention from the public and mainstream media

If you choose to blog do the following: Establish a strategy (what do you want to accomplish); Define an editorial policy (who do you want to reach, what is your tone etc.); Create compelling content; Show author photos; and Engage with readers—always respond to comments.

• Remember that Google Alerts is a great way to track what people are saying about you on the web.

• It may surprise you but Twitter’s key demographic is adults 45 to 54 years old. Twitter is increasingly being used as a customer service tool.

For more on the seminars at Print World 2010, check out the next issue of Graphic Monthly Canada. To get your free subscription, click here.

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