20 June 2011
Webcom open house reveals new logo and major investment
TORONTO—Webcom in northeast Toronto opened its doors June 15 and 16 for a first-hand look at its new equipment related to its BookFWD program. Webcom is changing its business model for printing books and has made a $12 million investment in its BookFWD program, being the first in Canada to install an HP T300 inkjet web press. The company has also added an HP Indigo 7000 and has invested in the Magnum Flexbook system and new bindery lines.

Marc Johnson of HP shows off the HP T300 inkjet web press

Webcom on June 16 also unveiled a new logo and its new slogan, 'We're on the same page'.

The company is making a case for digitally printing books, noting the T300 allows supply chain savings of more than 20% as the model changes from "print and pray" to "just in time", matching supply with demand. Printing digitally results in book return rates of 5% compared to 25% traditionally, according to company officials.

During the tour, HP revealed The Environmental Case for Digitally Printed Books report. Meanwhile, aside from new equipment, Webcom has made improvements to the plant's efficiency, one component being new lighting that reduces energy consumption from lighting by 44%, according to a Webcom official.

Mike Collinge, Webcom's president, said that staff has been trimmed as a result of the digital investment, because less staff is required to run the presses (he said two operators can run the T300). But Collinge said the hope is the investment will result in growth allowing for more staff in the future.
— Jeff Hayward
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