25 October 2017
Flyers and Coupons in a Digital World
Transcontinental one of Canada's largest flyer printer
Transcontinental one of Canada's largest flyer printer

 BrandSpark International  released report " A Consumer's Path to Savings:" The Role of Flyers in Today's Digital World, a new research report habits among Canadian shoppers. Among the key findings of this 55 per cent of Millennials are 'omni-channel' shoppers, using all of print, web, and app-based flyers and coupons before visiting stores."9 in 10 of all respondents surveyed reported using some form of flyer or coupon before shopping. Engaged shopper (which represented 34% of all flyer and coupon users who responded) is characterized by heavy usage of both flyers and coupons.


Printed coupons still work
Printed coupons still work

Another "Millennial Myth" the research tackled was the perception that Millennials are "digital-only" consumers. According to the study, 8 in 10 Millennials use a combination of print and digital media before hitting stores, with only 10 per cent exclusively using digital flyers or coupons – suggesting that despite their plugged-in lifestyle, Millennials are not abandoning print along their path to savings. In fact, 51 per cent of Millennials surveyed actually prefer printed flyers, versus only 25 per cent who prefer to view flyers in an app.



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